Our Story

The Frame Connection has proudly served the Salem, VA community and the surrounding Roanoke Valley (and beyond) since 1995. We are passionate about helping our customers discover the beauty in the world around them and bringing that beauty into their homes and offices through expertly crafted custom picture framing, original art, and prints. As local artists and framers with over 25 years experience in the industry ourselves, we understand that life presents challenges that can sometimes weigh heavily on us. Beauty has a unique power to uplift the mind and spirit, and our goal is to provide a positive experience—not only through beautifully crafted frames but also through genuine, caring customer service. Over the years, we have had the privilege of serving multiple generations, framing memories for our customers’ children as they grow, graduate, and create lives of their own. This ongoing connection is truly a blessing, and we look forward to welcoming and serving everyone who walks through our door.

Our goal is to continue to provide you with quality products, excellent customer service, and competitive pricing as we serve Salem, Roanoke, the New River Valley, Smith Mountain Lake, and beyond! What can we frame for you?

Call us now at 540-375-0895, or visit us at 19 East Main Street in Salem, VA.

Close-up of a door with a saint glass panel reflection, titled '19 E' sign above the door, blue wall, outdoor scene with blue sky and clouds.
Art gallery with framed paintings and photographs on white and black walls, display counter with framed artworks, and two wooden stools, interior with gray carpet and ceiling lights.
A man behind a counter in a store that sells picture frame moldings, with shelves full of various frame samples on the wall and a counter with color samples and framed artwork.
Exterior view of a storefront called "The Frame Connection" with a blue facade, black door, and large window displaying artwork. An illuminated red "OPEN" sign is in the window. The building has a brick sidewalk in front and a flower bed with green p
Display of various picture frame moldings in gold, silver, and bronze finishes, with a framed landscape painting of mountains and a lake, and a sign reading 'Your source for LARSON-JUHL Custom Frames,' on a windowsill.

To guarantee the excellence of our work, we partner exclusively with top-tier vendors, ensuring the highest quality materials. Among our primary suppliers is Larson-Juhl, renowned for their superior frames and matting. Additionally, we collaborate with International Moulding, Roma, Nurre Caxton, Crescent Brands, Rustic Creations, and Shenandoah Moulding, allowing us to deliver exceptional craftsmanship and enduring quality to every customer.