Custom Framing Your Art & Treasured Memories

19 East Main Street Salem, VA 24153

Email: store@theframeconnection.com

(540) 375-0895

Framed painting of women working in a field during harvest, displayed on a windowsill next to sample frames and a sign for Larson Juhl.
A wall in an art gallery displaying multiple framed paintings, including landscapes, portraits, and a scene with children, arranged in a visually appealing collage.
Black and white wedding portrait of a bride and groom in vintage attire, with the bride holding a bouquet and the groom in a tuxedo, in front of an ornate backdrop.
A framed poster featuring a stylized illustration of a Mayan pyramid with palm trees, red roses at the base, and a decorative sun with a skull and lightning bolt. The poster references a Grateful Dead event at the Riviera Maya, Mexico, from January 1
Framed blue and black varsity jacket with patches and embroidery display.
Certificate of achievement from Liberty University, framed with a red background, and a red honor cord with a university emblem.
A shadow box display with a portrait of a man in military uniform labeled 'Taylor,' medals, ribbons, patches, and a certificate on a blue background.
Framed photograph of a Labrador retriever dog with a collar and tag, set against a green background, displayed in a frame on a stand.
Framed black sports jersey with orange lettering and numbers, displaying 'B. Robinson' and the number 5, signed in black ink, and the Baltimore Orioles logo below.
Framed poster celebrating Virginia Cavaliers men's basketball team 2019 NCAA National Championship victory, with team photos, scores, and highlights.
A vintage brass bicycle with a large brass bell in a decorative wooden frame with red velvet background.
A man with glasses, a beard, wearing a black shirt, standing behind a counter in a framing store with displayed samples of picture frame mouldings on the wall and on the counter.
A colorful poster for the Turnpike Troubadours concert at Red Rocks in Morrison, Colorado, featuring a graphic of a hummingbird with outstretched wings. The poster includes the bands' names, concert dates (May 14 and 15, 2022), and a decorative borde

Celebrating 30 Years of Expert Custom Picture Framing in Salem, VA

At The Frame Connection, we believe every memory, keepsake, and piece of art deserves to be showcased beautifully. Since 1995, our family-owned shop has been proudly serving Salem, VA, and the greater Roanoke Valley (including Salem, Roanoke, Vinton, Smith Mountain Lake, Christiansburg, Blacksburg, and beyond) with expert custom picture framing and fine art.

Whether you’re preserving a cherished photograph, enhancing your home décor with a new piece, or framing a unique item, we are here to help you every step of the way. Every frame is custom-built on-site, with meticulous care and attention to detail—because we treat your artwork as if it were our own. The Frame Connection offers one of the widest selections of custom framing options in the Salem and Roanoke area. We partner with trusted, high-quality brands and provide an extensive range of colors, materials, and designs that will suit your style and your budget. Whether you’re looking to complement your existing décor or showcase your personal treasures, you’ll find the perfect frame to bring your vision to life.

Discover why The Frame Connection is one of the area’s most trusted names in custom framing. Visit us at 19 East Main Street, Salem, VA, or reach out to us today at (540) 375-0895 to explore our framing options.

Framed artwork of Mount Fuji, snow-capped, with surrounding lake and trees, on a windowsill.

What do we frame?

We frame just about anything, including:

  • Originial Art and Prints

  • Photography

  • Needlework

  • Diplomas and Achievements

  • Jerseys & Apparel

  • Medals & Awards

  • Mirrors

  • And So Much More!

Why Custom Picture Framing?

Your artwork, photos, and keepsakes are more than just objects—they tell your story. Custom picture framing goes beyond simply putting something behind glass. It enhances, protects, and preserves what matters most to you, ensuring it looks its best for years to come.

The Benefits of Custom Picture Framing:

  • Protection & Preservation – A well-crafted frame with conservation glass shields your art or photos from dust, light, and environmental damage, helping prevent fading or deterioration.

  • The Perfect Fit – Unlike standard frames, a custom frame is tailored to the exact size, shape, and style of your piece, ensuring a flawless finish.

  • Enhanced Presentation – The right frame complements both your artwork and your décor, creating a beautiful, polished display that catches the eye.

  • Versatility – From diplomas and sports jerseys to shadowboxes and heirlooms, almost anything can be framed to showcase and preserve its value.

  • Lasting Value – Investing in professional framing means your memories, collectibles, and artwork will continue to look their best, standing the test of time.

  • Excellent Customer Service - Our experienced team of friendly designers can help you transform your creative vision to reality.

At The Frame Connection, we believe every piece deserves the perfect frame. Our custom solutions combine craftsmanship, friendly design expertise, and quality materials to highlight what makes your art or memory truly special.

“Highly Recommended. I needed a custom frame and Sean was excellent. He was knowledgeable and immediately able to turn my vision into a reality. The frame was complete next day and looked amazing. Quality materials, excellent turnaround and courteous staff. I will be using this company again in the future.” - Daniel

Customers Love Our Work!

“The Frame Connection is an amazing shop run by the nicest people around. They take their time with you from the moment you walk in the door and make sure you are happy the whole way through the framing process from initial consultation through ordering and finally delivery. They will do an amazing job with whatever you bring them. I have had them frame and mount photos, college diplomas, even one of my dad’s war medals. Their work is immaculate and professional, and I can not recommend them enough.” - Erick

“I have used Frame Connection for my framing needs for several years. Many times, I have left my items for framing and asked the guys to pick the mats and frame they think will look the best with that particular piece. I have never been disappointed with their choices. If you want excellent workmanship, at a reasonable price, within your timeframes......this is absolutely the place to go.” -Phyllis

Man standing behind a showroom counter with wall display of various picture frame samples.

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